BRANDING - PRINT DESIGN - MARKETING
VICTORIA'S BAKERY SUFFOLK LIMITED
Working with a well known family run local bakery established since 1984 .
Victoria's Bakery Suffolk Limited were looking for a fresh logo design to help give their brand a new identity.
Our goal was to create the look and feel that Victoria's Bakery wished to achieve with its new branding, we came up with five different design concepts, based on our research into the catering sector. Using lighter orange moving towards deeper tones of yellow – a colour traditionally associated with bread and wheat industry in the UK – as the base of our brand palette, we developed a contemporary logo, accented by grey, white, orange and black.
Our choice of colours was intended to be both modern and eye-catching, while psychologically reinforcing the company’s brand promise. Additionally, our choice of clean, strong typography helped differentiate Victoria's Bakery Suffolk Limited from its competitors and further emphasise the strength and reliability of its core services.