Want to sky-rise your business?
These 5 product photography tips will help you sell it fast.
Since the internet has become so democratised commerce and made it even more accessible, small enterprises get to be on the same playing page as big brands all over the world.
Now, they have as much of a chance as the most prominent companies to build a robust following. But that also means that grainy images shot with a smartphone just won’t cut it anymore. To become a real contender online, producing high-quality images is a must.
If you’re ready to take your business to the next level, try these five tips to help you create an eye-catching photo that will definitely compete with the best in the industry.
01. Adjust camera settings
Before you start shooting, adjust specific settings on your camera first to optimize picture quality. You can find a lot of helpful information by following this guy on his YouTube channel, who actually is my favourite photographer, Peter McKinnon
To avoid grainy images, for example, consider sticking to ISO levels between 100 to 800. Keep in mind that the higher you go, the more noise you will have.
To make sure products look sharp, use a small aperture (f/16 to f/22). Setting the camera to Aperture Priority and letting it decide the shutter speed automatically will be easier. Since your camera should ideally be on a tripod anyway, you don’t have to worry about motion blur caused by long exposures. Also, if the shutter speed gets lower than 1/60th, use a remote control or timer to avoid unwanted camera shake.
Exposure compensation will also help in underexposing images if you have a white backdrop since cameras don’t read plain backgrounds effectively. Look for the exposure compensation button (the one with the -/+ symbol) and increase exposure by around two stops. Done correctly, the resulting photo should give you a genuinely white background.
02. Choose the right lighting setup
When people think of product photography, most of them probably imagine expensive studio sets that can be complicated to build, but that isn’t always the case.