The importance of the Logo!
The logo for any industry is like a lethal weapon to fight their share out in the fierce and competitive marketing environment. Logos are very important for brands to surpass the customer's expectation with their brand's statement.
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media channels. A great logo is memorable and makes a great first impression as well as it becomes loved over time. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.
With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.
The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.
Would I work for you?
I’d love to! Whether your business has never had a logo before, or you’d like to revamp an existing logo, Sparrow Creative will consult with you to get a sense of what you, the customer, want and what your brand needs. We work to consolidate these two ideas into one finished product that you can be proud of.
Please access my contact page to send me a message. I’d love to hear from you!