THE IMPORTANCE OF GOOD WEBSITE DESIGN AND DEVELOPMENT
Having a website is about more than just ticking the ‘online presence’ checkbox. Good websites transcend basic functionality and fulfil a further purpose of advertising and presenting your business well, highlighting your strengths and drawing focus to what sets you apart.
Good web design and development cements your company’s credibility as an industry leader through a professional look and good user experience. The better the user experience, interactivity and visual design of your website, the more credible and legitimate your company appears to your site’s visitors and potential clients/customers/collaborators.
The development of your website is as important as the design. Your website needs to work well in order for your site visitors to stay engaged and remain on your website for as long as possible. The longer they stay on your website, the more likely they are to buy your product or inquire about your services.
A good website acts as a resource for its visitors, meaning that it has lots of different content answering any questions someone may have about your business and giving further information. This type of informative and detailed content comes in the form of an About section, case studies and testimonials, among other possible additions, such as services.
Other very important content that a good website should include is a way to contact you, such as phone and email details, address and a query submission form, a way to connect via social media and also any content that is part of your content marketing plan, such video and photography.
A well designed and informative website sets you apart from your competitors. Good websites are visually interesting, helping you stick in your site visitors’ minds, they also give plenty of information as proof that you’re a better option than rival businesses, both leave a good (and lasting) impression and prioritise user experience.
Talk to Sparrow Creative Studio Ipswich about how we can create you a website that helps shout about your brand and delivers an amazing user experience.