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  • Peter at Sparrow Creative

The Fantastic 4, Logos!

Logos have always been my one of my strongest assets when it comes down to design. From my personal experience, I think the biggest pleasure throughout the process is the end result, seeing THAT logo, my designed logo for the first time while walking down the street, seeing on the billboard, shop front, vehicle, newspaper, magazine or any other physical form, I strongly believe in making a change, using my skill and passion to create something that is timeless and remembered for decades, a change that helps businesses grow.


So, here's a look at the very top four iconic logos and their designers who have given the world not just logos but brand identities.


1. Google Logo Design by Ruth Kedar

2. Nike Logo Design by Carolyn Davidson

3. FedEx Logo Design by Lindon Leader

4. Apple Logo Design by Rob Janoff


1. Google Logo Design by Ruth Kedar

Google’s logo is not just a logo; it’s a representation of their impact across the Internet. It was designed by Ruth Kedar, a student of architecture from Israel. Later she received a Master’s Degree in design from Stanford University. Though Ruth designed the Google logo design in later life, her earlier association had been with Adobe Systems. She is also known for designing the award-winning Analog Deck and Duolog Deck, a promotional deck of playing cards. Being a recipient of a number of design awards, her art work is an inspiration for designers worldwide.


2. Nike Logo Design by Carolyn Davidson

Another woman to has designed one of the most popular logos in the world is Caroyln Davidson. Nike, the company known more by its swish mark image rather than by its name, is the leading sports accessories manufacturer.

Carolyn designed the brand’s image in 1971, while she was still a student at Portland State University. She worked with the company until 1983 and retired from her professional life in 2000.


3. FedEx Logo Design by Lindon Leader

Lindon Leader of Landor Associates designed the famous FedEx brand image, which is considered as one of the top 8 best logos made during the past 4 decades. Designed in 1994, it has won numerous awards for its simple and yet effective image.

The hidden message embedded in the FedEx logo is one of the factors making it a model piece of art for logo designers. If you observe carefully, you’ll see a small arrow between the E and X! This indicates the fast and efficient delivery system for which the company is known for in the industry.


4. Apple Logo Design by Rob Janoff

Designed in 1994, it has won numerous awards for its simple and yet effective image.

Apple needs no introduction. Created in 1976 by Silicon Valley art director Rob Janoff, the logo design became popular immediately. Ever since then it has been the official representative of Apple. Rob has also worked with IBM and Intel, but of course his most honourable work is this tempting apple!

The idea behind the image is man and temptation. The bite on it is inspired from the Biblical story of Adam and Eve eating the forbidden apple. No doubt about it, Apple products sure are tempting!


But yet still, my all-time favourite has to be Sagi Haviv from the design firm Chermayeff & Geismar & Haviv in New York. A designer behind brands such as: US Open, NBC, SHOWTIME, Chase Bank, Animal Planet, National Geographics, Mobil and many more to name it…



If you’ve got an exciting new project and need my help,
submit your brief here and I’ll be in touch shortly to give you a quotation.
Sparrow Creative Freelance Graphic and W

Hello, my name is Peter, i'm a founder and freelance graphic designer at Sparrow Creative™ studio based in Ipswich, Suffolk.

I have been a freelance graphic designer and Brand identity expert for over 10 years, with

BA - Graphic & Brand Design, also a multiply certifications gained from Adobe, Google and London School of Design & Marketing.

The outcome reached is a unique point of difference to your brand, combining creative flair and expertise with marketing, advertising and branding awareness. The result is engaging, thought-provoking and effective design with a unique twist, providing an original solution for your brand or product.

© 2019 Sparrow Creative Studio. Web and Logo design in Ipswich, UK. 

Sparrow Creative Studio Ipswich

Registered Address: 

Handford Rd. Ipswich, Suffolk, IP1 2BF

01473 561 055

0783 533 2629

info@sparrow-creative.co.uk

If you’ve got an exciting new project and need my help,
submit your brief here and I’ll be in touch shortly to give you a quotation.