• Peter at Sparrow Creative

SEO - Does it Work? Take a look at our top ranking tips!

You would like to rank higher up on Google with your real estate business?

Achieve better search results?

The following seven simple steps will help you achieve that goal! And best of all: you’ll be able to implement them in practice straight away.

Google is getting smarter and smarter. Rather than just depending on back-links anymore, it analyses the value of the page content itself and then incorporates this factor into the Google ranking process.

You need each of your pages to rank well rather than the website as a whole.

Each page needs its own title and meta description (this should be individual to avoid duplicate content.) 1 page, 1 keyword!

Step 1: Optimise your Title

The title of your page will also show up in the browser bar at the top of the screen

Why is the title so important?

The title is important because Google can ascertain what your page is about from the title.

Your keyword should therefore be in the title. The title appears in the search results, so it should be interesting for the searcher.

The title not only shows up in the search ranking but also if you share it on Facebook, LinkedIn or other social media platforms.

How can you optimise the title?

The title should be meaningful, create value for the searcher and include your keyword.

Don’t forget: The more people click on your link, the higher Google will rank you, because for Google that is a good sign that your page offers the relevant content for the search term.

So, your title needs to be amazing!

How long should the title be?

The optimum title length is between 40 and 60 characters. Everything that is longer than this will be replaced with “…”

It shouldn’t be too short because the more information the user receives the better.

Step 2: Optimise your Meta Description

What is a meta description?

It is an element of your website that describes what your page is about. Google displays this description in the search results to help users find the best results for their needs.

It is therefore very important as the searcher decides whether to click on the page or not based on this description.

So, important to know: Google only displays this meta description if it thinks it fits with the content on your page.

How can you optimise the meta description?

Take a similar approach to the title. It should be meaningful, contain your keyword and, most importantly, it should catch users’ attention.

The keyword here is more important for the user than for Google. That is because the user is more likely to click on it if their keyword appears in the meta description again. Also, Google highlights the keyword in bold.

The meta description needs to be meaningful. If the searcher cannot decide on the basis of the title if they want to click on a page or not, they will read the meta description. It should explain in brief terms what your content is about.

It should encourage the user to click on it. Try to make the user curious about the content. For example: “Top 10 closing techniques for real estate”

What is the perfect length for the meta description?

It should be a maximum of 160 characters long. And it is important that every page has its own individual meta description. Otherwise Google can have difficulty distinguishing between your pages. The same rule applies to the title.

Step 3: Optimise your URL

3 simple rules:

1. add your keyword

2. be meaningful

3. keep it short

Like your title and meta description the URL shows up in the search results. Avoid unnecessary information in the URL.

Step 4: Optimise your Content

This is the most important part. It is easy. If your content is good, Google will feature it. If your content is bad, Google won’t feature it!

Here are some tips on how to create good content:

Tip 1) It is about quality not quantity

Less is more. It is better to have fewer yet more useful and insightful articles. Write one long article about a specific topic instead of three small ones. Your article should cover questions, problems and needs that are relevant to the searcher.

Tip 2) Know your user and give them what they want

Try to avoid too much blab la and give the user what they need. People search on Google because they are looking for a solution. So provide them with that solution!

Content that doesn’t address users’ problems will be radically discarded.

And yes, that takes time, but remember it is better to write one great article rather than three articles that aren’t great.

Tip 3) Make sure your keyword is featured in the text

Place it in the copy itself rather than just in the border. Use it in different variations.

The keyword should be in




Text highlighted in bold

Descriptions of your images (more about this later in this article)

The keyword has to fit in the text and it does not have to appear a thousand times. Just several times is sufficient. The keyword density should be 1%-3%.

Try to incorporate different adaptations of your keyword. E.g. If your keyword is “real estate success” this might be:

real estate expert

real estate business

real estate deal

real estate goal

The best way of generating these variations is to type “real estate” into Google and it will show you similar search requests at the bottom of the page.

Step 5: Optimise

your Images

Images are an important element of a page and you should not be sparing with them. It is not only users who will react positively to them but Google as well.

There are two rules you should follow:

1.     Keep to small file sizes so that they load fast

Images should not have a fixed size. They should be dynamic so they can fit on both a desktop and smartphone screen.

2.     Name the image correctly

Use the Alt attribute for each image. This set up the text which shows up if the picture isn’t able to load or for users who are blind and not able to see. This is important for Google as well so it should contain the keyword.

Step 6: Optimise links

Your pages should be linked to each other because the user will find relevant topics easier, it is helpful for Google and the ranking power of your pages will increase as a result. A good example of this is Wikipedia. It has a very good Google ranking. One reason for this is the high number of internal links in any given Wikipedia article. It is important here that you link internal pages with the relevant keyword.

 You can also link to external pages if the content there is relevant. For Google, external links are a good indicator of the high quality of your content.

Step 7: Optimise the User Experience

One important thing is: your website must be user-friendly and easy to handle.

Users are extremely demanding.

Here are three tips:

Start with your topic immediately.

There is nothing more annoying than clicking on a website and having to scroll for ages until you get the information that you want. So try to get to the point straight away.

Define one objective for each page.

Keep it simple and don’t overwhelm your users with information. Define one single goal, e.g. “The text should be written” or “the video should be opened” and optimise the whole content for that.

Make sharing straightforward for your users. Place your sharing buttons smartly. If the user doesn’t see them, you lose.

Now you know everything that is good to know to ensure good SEO for your website. We also recommend that you visit for more helpful information.

If you’ve got an exciting new project and need my help,
submit your brief here and I’ll be in touch shortly to give you a quotation.
Sparrow Creative Freelance Graphic and W

Hello, my name is Peter, i'm a founder and freelance graphic designer at Sparrow Creative™ studio based in Ipswich, Suffolk.

I have been a freelance graphic designer and Brand identity expert for over 10 years, with

BA - Graphic & Brand Design, also a multiply certifications gained from Adobe, Google and London School of Design & Marketing.

The outcome reached is a unique point of difference to your brand, combining creative flair and expertise with marketing, advertising and branding awareness. The result is engaging, thought-provoking and effective design with a unique twist, providing an original solution for your brand or product.

© 2019 Sparrow Creative Studio. Web and Logo design in Ipswich, UK. 

Sparrow Creative Studio Ipswich

Registered Address: 

Handford Rd. Ipswich, Suffolk, IP1 2BF

01473 561 055

0783 533 2629

If you’ve got an exciting new project and need my help,
submit your brief here and I’ll be in touch shortly to give you a quotation.