A Must Have 3 Books to Help Strengthen Your Brand!
Every company, entrepreneur, small business, and even individual needs a strong brand. A brand will set your business, product, and even yourself apart from the competition, create a lasting impression with customers, and essentially help promote, market, and sell, sell, sell.
So, before you launch your next business, product, or blog take a step back and a hard look at your current brand. If you feel like your brand could use some polishing, then pick from one of these five books and start reading. Each of these books delivers actionable strategies that will help you build a better brand and improve your marketing strategy.
1. Deep Work: Rules for Focused Success in a Distracted World, by CAL NEWPORT
Ever wonder why some people succeed while others fail? Are they just plain better, have attractive looks, or come with more creativeness? Cal Newport has spent years answering that question. His answer: Deep Work. And by that he means likely to spread; to diffuse from person to person; to be talked about, shared, and imitated. After analysing hundreds of messages, ideas, and products, Newport noticed five elements shared by things that caught on: time, place, emotion, goal and practise. This book aims to show you how to apply deep work in to making your next big step or expanding you field of view and use deep work to do more and in less time or in other words, be much more productive and efficient.
2. The Brand Mapping Strategy, by Karen Leland
This is the guide to taking control of your
professional brand. Branding and marketing
strategist Karen Leland shares tools, advice, and insights from her years of working with entrepreneurs to Fortune 1000 companies in 50 countries around the world. What sets this book apart? The Brand Mapping Process. Leland has developed a branding process consisting of seven core elements you need to explore before you craft your brand strategy. Leland also shares anecdotes and marketing tactics as she helps you create a successful brand for yourself or your business.
3. What Great Brands Do, by Denise Yohn
Making the case that branding isn’t just about logos, slogans, and ads, brand building consultant Denise Lee Yohn delivers case studies and strategies to help you create a great brand. Yohn identifies the seven key principles behind the world's top brands and shares her brand-as-business approach to help you create a leading brand. Bonus: Denise analyses the successes and failures of companies like Google, IBM, Patagonia, and more.
I’m sure a lot of people would have a very different Top 3 Books on this list, but it all comes down to how we understand of what we see and hear. There many more greater books than these, after so many years of research and being in the industry for more than a decade it got me to these three books that from my personal experience you should read before doing any business at all.