5 Tips for Getting Started with SEO on Your New Website!
For a lot of businesses in today's age, their website is their shop front, so ensuring it can be found by potential customers while they’re searching online is very critical.
If this is your first step into the world of Search Engine Optimisation, aka (SEO), it can be hard to know where to start with its constant changes.
I’ve created this post to provide a starting point, for businesses who are just starting out or even established companies who are looking to improve they google placement, as well as linking to resources that go into more depth in each of the topic areas.
1. Understanding search engines and choosing correct keywords for your niche.
The backbone of any SEO strategy is keyword research – you need to know the kinds of things customers are searching for when they’re looking for your service or product, so you can reflect the same kinds of words and phrases in your Titles, Meta’s and content.
What kind of questions are they asking in the research phase? What choice of words do they use when they’re ready to buy? You’ll also need to consider which keywords are more competitive, i.e. are all of your competitors going after them too? Are there any specific niche areas or longer questions and phrases where you could achieve more cut through?
You’ll need to consider phrases, questions and semantic intent as well, as search evolves beyond pure keyword optimisation and is optimised for making sure the user completes the task, they set out to do successfully.
2. Relevant and interesting content
Content is a fantastic and creative way to make your website more engaging, just like ours or even this post and more discoverable by search engines. As you now know the questions that people are likely to have in and around your product, create content that answers those questions.
This is another chance for you to get in front of the right people, and another opportunity for you to be relevant and present in the search results. It’s also good to establish yourselves as experts in your sector, build trust and brand recall, and means there’s more to keep people on your site than simply buying your product.
3. Great Meta Tags and Titles is a must for your website
When setting up your website (and maintaining it), ensure that each page has punchy, relevant metadata. This tells Google what the page is about, and the meta description is the text that shows up in the SERPs (Search Engine Results Pages), so it can also encourage a user to click on your listing over a competitor’s.
4. Make it mobile-friendly and responsive website
This is pretty much a given now; and not just for SEO purposes. Marketers have been telling of the rise of mobile for years now, and now 62% of time spend online in the UK alone is spent on a mobile device. Google and other search engines prioritise mobile-friendly sites in the SERPs, and for good reason; the user experience is much better for those browsing on their phones.
As a user yourself, you’ll know how frustrating it can be when you land on a site that isn’t responsive (you’ll probably leave that site, right?).
5. Use Google Tools to track your progress
There are plenty of various tools out there to fit every budget. More sophisticated tools can command a high price tag, but there are plenty of free and entry level tools that will suit a smaller business’s budget.
These can help with position tracking, keyword research, technical (onsite) SEO and competitor analysis. Google Webmaster Tools is free and is a very good place to start, and they also have lots of digestible training material to dip in and out of to get you started.
Make sure to register on Google My Business and Google Analytics is a must, to keep track of website errors, customer actions, google updates and PPC Ad progress or best performing keywords.
You can use all the information gathered from Google Analytics to contribute and create a new and better engagement PPC Ad’s.
Ultimately, Google wants what is best for the user, and you should too. The world of SEO can feel a bit like a dark art, and it’s easy to fall down a rabbit hole. As long as you’re always aiming to solve user’s needs, then the objectives you and Google have will be aligned together.